Justin Bieber consistently finds ways to rake in the big bucks, and the crooner’s latest venture is that of becoming the new face for the Adidas brand.
E! News reports that the Biebs signed a deal to become the shoe company’s newest spokesperson, where he will promote Adidas’ NEO Label. JB also launched a fan competition for Beliebers to find his gold sneakers.
The “Boyfriend” singer tweeted Tuesday morning, “Big News! I’m now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!”
Further details on the contest were sent out via YouTube. For the next five weeks, fans are encouraged to find a picture of Bieber’s golden shoes, which are hidden on the Adidas website with a special code. Clues will then be added to the NEO Label Facebook about where to look.
Once fans locate the shoes, each contestant must return to the Facebook page and enter the special code. Two lucky fans will a trip to Miami – all-expenses-paid – to meet Bieber in person.
In addition to Justin’s latest partnership, the singer also owns his own fragrance line and hopes to someday launch a clothing line. Look’s like Justin’s motto is ‘Don’t stop beliebin’!’